Web design can be as original and as fresh as the company it represents.
I've worked with a variety of clients from very different industries from Gluten Free food companies in Australia to East Coast comic publishers. I've worked to give each one a strong web presence.
For this client, a mail order specialty food business, they needed to update their logo. The original logo was in black and white and at too small of a resolution to be featured prominently.
To establish their brand through out their new site, I slightly modified their existing logo and created a file that could be used for both and web and print.
Next, two PSD designs for the site were shown to the client in order to get approval and then begin coding the elements in HTML and CSS.
The first design used the color green in order to reflect the eco-friendly and health conscious ethos of the company. This design made viewing products and buying them very easy with a large "viewing pane" prominently featured at the top of the page.
The second design, seen at the top of this post, was made using black as the central color. This was done in order to reflect a professional appearance for this company and serve as a sharp contrast the very colorful selections of food. Orange yams for example, really "popped off" the page due to this contrast in color.